The 8th installment of Showcase Antigua and Barbuda is carded for June 7th to the 9th this year and the Antigua and Barbuda Tourism Authority (ABTA) and Antigua & Barbuda Hotels and Tourism Association (ABHTA) are excited about the venture.
The event, according to the organizers will target tour operators and buyers from overseas markets for travel to Antigua “where they will experience the destination and conduct business with on-island suppliers ranging from accommodation providers, airlines, destination management companies, and more”.
Tourism Minister Charles Fernandez says the Antigua and Barbuda team is dedicated to increasing business from the destination’s main source markets in the US, Canada, UK, Europe, and the Caribbean.
“The uniqueness of our destination has to be relayed through the eyes of our travel partners first before it can be experienced by potential visitors. Herein lies the importance of our Showcase Antigua Barbuda platform. It presents an opportunity for our travel partners to learn initially, experience intermediary, and finally… position Antigua and Barbuda as the ideal vacation destination. Showcase Antigua and Barbuda 2023 is a must-do for any Travel Partner who wants to stay ahead of the game”, Fernandez said,
He says travel partners will have the opportunity to engage in a full day of meetings with local suppliers and the opportunity to play and explore the destination.
Meanwhile, the First Vice Chairman of the ABHTA Alex de Brito says Showcase Antigua Barbuda continues to be a hugely beneficial platform for the members of the ABHTA.
“This year, we saw the introduction of two new elements, the Destination Roundtable and Experience Antigua and Barbuda day. Both additions allowed us to focus on strategizing on the growth of Tourism while exposing our visiting travel partners to the unique experiences offered by Antigua and Barbuda,” De Brito added
Furthermore, he says having the opportunity to present the product of the island to travel partners from all across the globe, is an exceptional way to ensure that Antigua and Barbuda remain top of mind for the decision-makers in travel.
“As we look ahead to 2023, and the delivery of another successful event. We wish to extend a special invitation to all our travel partners to come, visit and enjoy a unique experience on our shores,” De Brito said.
And Chief Executive Officer of the Antigua and Barbuda Tourism Authority Colin James, wants travel partners to continue to keep Antigua and Barbuda top of mind.
“Antigua and Barbuda have incredible new product offerings that will be coming on stream in 2023. We will continue to entice our trade partners with our beautiful twin island destination, by continuing to highlight our key pillars,” James said.