BBC’s hit reality business documentary series The Apprentice which premiered in the United Kingdom last night featured the twin island state, in the first full episode.

The new season will have contestants; 18 of them, compete to become the next business partner of Lord Alan Sugar, one of the UK’s foremost business magnates whilst competing on an island in a series of tourism tasks.

The Ministry of Tourism said in a press statement yesterday said that the airing of the episode ties into the peak holiday booking season and ensures the twin islands are front of mind for millions of UK travellers.

Minister of Tourism, Charles Fernandez said there is a lot of excitement for Antigua and Barbuda amongst viewers of the show, who have spotted the teaser and recognised the destination.  

“Our welcoming people, warm weather, turquoise waters, fantastic cultural sites, amazing restaurants, and unique experiences are going to be splashed across television screens in homes throughout the UK. The highly anticipated first episode for the season is fully dedicated to Antigua and Barbuda. This is a huge promotion to start off the year and is the momentum that we will continue to build on as we promote Antigua and Barbuda throughout 2023,” he added.

In April, the contestants along with judges Karen Brady and Claude Littner and crew members were flown to Antigua and Barbuda to film scenes for the episode.

In total, the show’s cast and crew spent four days on island shooting and they were housed at the Royalton Antigua.

The contestants were tasked with promoting island tours and excursions, the winning team being whoever made the most profit.