“A world that invests in sustainability is a world that invests in stability, equality, and long-term prosperity”.

A moving statement from Tourism Minister Charles Fernandez who addressed international officials at the Berlin Economic Forum this week.

Fernandez focused heavily on the dire need by globaltourism markets to ensure that while they continue to invest and expand their sector that it does not come at the cost of the environment.

“Tourism, one of the world’s largest industries, stands at a crossroads. We converge here in Berlin to discuss the pivotal themes of international business, sustainable investments, and environmental stewardship as foundations for global development, democracy, and peace. The global tourism industry accounts for nearly 10% of the world’s GDP and supports one in ten people worldwide. However, the rapid expansion of the industry has often come at a steep environmental cost—deforestation, over-tourism, loss of biodiversity, and excessive carbon emissions.

“This has led to a fundamental shift: Governments and investors alike are recognizing that economic prosperity must align with environmental responsibility. Sustainable tourism is no longer a niche market—it is becoming the standard for responsible growth, “Fernandez chided.

A tailored approach to public-private partnerships, strategic investment incentives, and a holistic dedication to environmental responsibility were just a few areas Fernandez explained must be looked at.

“There is an undeniable link between economic progress and environmental sustainability. As a tourism-dependent nation, we understand that our greatest economic asset (second only to our people) is also our most vulnerable resource—our environment.

“Tourism, when approached responsibly, is a powerful force for sustainable development. It has the potential to drive green investments that create jobs while protecting ecosystems, support local businesses and empower communities, ensuring that prosperity is shared and promote cultural preservation and global connectivity, fostering peace and mutual understanding,” he said.

Using Antigua and Barbuda an example, Fernandez mentioned several avenues the twin-island nation has undertaken to find that balance.

Collaborative Development Projects like the Nobu Beach Inn in Barbuda, advancing public-private investments in the Sustainable Island Resource Framework (SIRF) Fund, transitioning all public buildings to solar power and establishing and operating the Destination Stewardship Council were just a few of the measures Fernandez mentioned Antigua and Barbuda has done.

“Antigua and Barbuda stands as a testament to how small island nations can lead in sustainable tourism through strategic public-private partnerships, attractive investment incentives, and a steadfast commitment to environmental responsibility,” he added.

Fernandez implored those in attendance to follow in the footsteps of Antigua and Barbuda in this fight.

“We invite global investors, policymakers, and industry leaders to join us in fostering a tourism sector that not only drives economic prosperity but also safeguards our planet for future generations.Finally, in the words of Kenyan activist Wangari Maathai, “We owe it to ourselves and to the next generation to conserve the environment.”

“Sustainable tourism isn’t a niche—it’s a necessity. Let us invest not just in holidays, but in heritage, not in quick profits, but in lasting legacies,” Fernandez admonished.

 The Berlin Economic Forum aims to analyse and explore national economic policies and their applications with the particular focus on sustainable business, responsible foreign investments and environmental sustainability.

The three-day event which began on March 3 and will culminate on March 6 will feature leading politicians, senior diplomats, senior academics & economists, leading business figures, heads of corporations, entrepreneurs and journalists.

These speakers will include a large number ofindividuals from the ICD Advisory Board. It is being held under the theme “International Business, Sustainable Investments & Environmental Projects for Advancing Global Development, Democracy and Peace”.