VIDEO STORY: Breaking the Shade | Unpacking the Skin Bleaching Controversy in Antigua and Barbuda

Published

By Shermain Bique-Charles

Email: [email protected]

In a stark reflection of beauty standards deeply rooted in society, Antigua and Barbuda finds itself grappling with the controversial practice of skin bleaching. Despite government efforts to ban harmful products like bleaching creams, a significant portion of the population remains undeterred, clinging to the belief that a lighter skin tone equates to beauty and acceptance.

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This story was first published by Antigua News on : antigua.news/2025/05/08/video-story-breaking-the-shade-unpacking-the-skin-bleaching-controversy-in-antigua-and-barbuda. © 2025 Antigua News. Republication without permission is not allowed.

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Shermain Bique-Charles

About the author

Shermain Bique-Charles is an accomplished journalist with over 24 years of dynamic experience in the industry. Renowned for her exceptional storytelling and investigative skills, she has garnered numerous awards that highlight her commitment to journalistic integrity and excellence. Her work not only informs but also inspires, making her a respected voice in the field.

Read our editorial standards and corrections policy. Spotted an error? Contact the newsroom.

Comments (10)

  • Rhea May 8, 2025, 11:14 PM

    Bleaching js wrong. First of God made you in his likeness and image. Bleaching is going against God’s plan for you n your beauty. But these, mostly Jamaican people won’t care.
    Reply
  • Antigua Surf May 8, 2025, 11:15 PM

    Bleaching is evidently a persons choice. You cannot stop a person from bleaching. The government is only stopping these things cause they are tired of people getting sick and having to run to medical benefits and somewhat costing the government. How wild and crazy huh.
    Reply
    • Cats May 9, 2025, 6:28 AM

      Yes people can bleach their skin if they want but why are you all not proud of your complexion. You always get cancer and die stop bleaching until until you all get some diseases all sicknesses that cannot be treated by a doctor you will learn a lesson read your Bible where it tell you you should not put things on your skin make up your skin your body is the temple of God I don’t care how you all feel but you all are not supposed to beat your skin it is wrong wrong wrong stop bleaching make you look nasty at night you cannot go in the sun you’ll kind of take the heat you cannot walk without socks dirty skin you all just look so terrible bleaching nasty stop bleaching gosh man… Stupzzzz…
      Reply
  • Devorn Carter May 8, 2025, 11:19 PM

    I don’t know since when bleaching becomes a fashion thing. Bleaching doesn’t even make you prettier. It’s makes you ugly. It damages the skin and all that. It’s so easy to identify a bleaching person from the rest of the world. A person is so pretty in their own skin! But instead they turn to damaging that skin and their life and once you’ve started bleach then there’s no turning back. I can walk down the street and see how some people are even turning pink. Look at the man in this video how he’s a totally different color for an African man. Even the person who’s buying. That’s the style, hoodie, shade, slipper and a sock. You can even find them wearing a rag and cap all to get away from the sun and you can see they are uncomfortable. Come on guys, let’s protect our sling and our health! STOP BLEACHING
    Reply
  • Kartel May 9, 2025, 5:22 AM

    Nobody bleaching more than Antiguans. Always love to discriminate against Jamaicans. I won’t bleach my skin. I won’t even bleach my cloths. But who want to bleach can bleach. Each to his own.
    Reply
  • Bbc May 9, 2025, 6:29 AM

    I would love this boy so much now he bleaching his face look like he’s going to get burned God help all you stop bleach.
    Reply
  • Stone May 9, 2025, 7:04 AM

    Dumb set of Antiguans we be the non Antiguans come here with they stupid culture and we follow them and call it fashion you see how horrible they look when they bleach? An don’t even talk about the tattoos anyway to each their own. The funny thing is when women done mark up their skin they expect real men to want them
    Reply
  • Juju Bee May 9, 2025, 2:14 PM

    Who want to bleach bleach. That not my business
    Reply
  • Unruly One May 9, 2025, 3:01 PM

    It is up to whoever to bleach whether they want to or not. It is risk but at their own cost. Its just sad to see how successful the devil has been to convince man that the way God created them was wrong. They were made too dark so they want to be lighter.
    Reply
  • Aaliyah May 11, 2025, 4:39 PM

    Move lemme was ma face wid the cake soap. Haha Kartels words
    Reply

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