Excitement buzzed through the air as Flow Antigua and Barbuda launched its vibrant new campaign, “Let Your Riddim Flow,” marking a significant new chapter for the brand.

This dynamic initiative celebrates the rhythm, resilience, and unique identity of Antiguans and Barbudans, emphasizing Flow’s dedication to amplifying that cultural beat.

The launch event, held at Flow’s bustling Market Street location on Friday, July 11, brought together customers, partners, media representatives, and community leaders for an engaging first look at Flow’s refreshed vision.

Wayne Hull, the Country Manager at Flow Antigua and Barbuda, articulated the campaign’s essence: “We’ve turned a bold new page and we’re doing it with a rhythm that’s unmistakably Caribbean. This isn’t just a campaign; it’s a connection to our roots, our lifestyle, and our collective future.”

Hull highlighted Flow’s commitment to maintain its trusted brand identity while infusing it with more color, energy, and a powerful voice, inviting everyone to join the movement to “Let Your Riddim Flow.”

Adding to the excitement, Marketing Manager Shand Merchant shared that this campaign coincides with the launch of their “Big Money” summer initiative.

Customers are encouraged to explore new services, activate plans, and pay their bills promptly for a chance to win a share of $40,000 in cash and prizes, further enhancing community engagement.

This launch occurs during a period of regional transformation, as Flow’s parent company, C&W Communications, transitions to Liberty Caribbean under Liberty Latin America.

Despite the corporate shift, Flow remains committed to its local roots, driven by a dedicated team empowered with increased resources and a clear purpose.

With its new campaign, Flow Antigua and Barbuda is not just embracing change but celebrating the vibrant culture and lifestyle of the Caribbean, inviting everyone to join in the rhythm.