Antigua and Barbuda Tourism Authority Celebrates Global Exposure from IShowSpeed Visit

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IShowSpeed during visit to Antigua and Barbuda

Chief Executive Officer of the Antigua and Barbuda Tourism Authority Colin James says Antigua and Barbuda received tremendous international exposure following the recent visit by popular internet personality IShowSpeed.

Speaking in Guadeloupe on Friday, James praised the Tourism Authority team and local partners for organizing what he described as one of the destination’s most successful influencer campaigns to date.

According to James, members of IShowSpeed’s team described Antigua and Barbuda as the most organized stop on the influencer’s Caribbean tour.

The tourism executive said planners intentionally highlighted unique experiences including helicopter rides, Barbuda excursions and swimming with stingrays in an effort to showcase the country’s natural beauty and authenticity to millions of viewers worldwide.

“When you saw him in that helicopter looking on and saying this doesn’t look real, it’s so beautiful, you can’t pay for that type of advertising,” James said.

James revealed that tourism officials are now analyzing digital data to determine how many viewers interacted with Antigua and Barbuda’s tourism platforms following the viral visit.

The Tourism Authority is specifically tracking how many users viewed social media reels and subsequently visited Antigua and Barbuda’s tourism websites to search for vacation information.

James said the campaign forms part of a wider tourism strategy aimed at building both consumer awareness and direct travel bookings.

“We have a lot to show off,” he declared.

This story was first published by Antigua News on : antigua.news/2026/05/11/antigua-and-barbuda-tourism-authority-celebrates-global-exposure-from-ishowspeed-visit. © 2026 Antigua News. Republication without permission is not allowed.

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Shermain Bique-Charles

About the author

Shermain Bique-Charles is an accomplished journalist with over 24 years of dynamic experience in the industry. Renowned for her exceptional storytelling and investigative skills, she has garnered numerous awards that highlight her commitment to journalistic integrity and excellence. Her work not only informs but also inspires, making her a respected voice in the field.

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Comments (5)

  • Tamia May 11, 2026, 10:19 AM

    Say what you want, but this is actually smart marketing. Free global exposure like that is priceless.
    Reply
  • Nip May 11, 2026, 10:24 AM

    That fella really put us on the map
    Reply
  • Ashley May 11, 2026, 10:26 AM

    I’m torn. It’s good publicity, yes, but are we over-relying on internet personalities now?
    Reply
  • Juju Bee May 11, 2026, 10:39 AM

    I hope we see this success in the arrival numbers especially for carnival
    Reply
  • Membadat May 11, 2026, 8:12 PM

    Few hours of fame for Speed. Only Speed got the benefits. We are back to where he left us
    Reply

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