Tourism Minister Charles Fernandes says the just-launched television and digital campaign to feature the uniqueness between Antigua and Barbuda, will go a long way in promoting the twin-island destination
The Antigua and Barbuda Tourism Authority launched what they are calling the “hero TV spot features iconic and famous landmarks and attractions across both islands, including the award-winning Valley Church Beach, Shirley Heights, Devil’s Bridge, Barbuda’s famous Pink Sand Beach, Barbuda Belle and Barbudan institution ‘Uncle Roddy’s’, Sheer Rocks restaurant, Stingray City and the Hells Gate Steel Orchestra.
Our people are our tourism ambassadors, and this is easily recognized through the passion and enthusiasm displayed by the Antiguans and Barbudans within this campaign as they proudly speak about experiences that travelers can have when they visit our country”.
“The unifying message behind the campaign is “Why choose when you can have the best of both islands? Visitors to Antigua are reminded that our sister-island Barbuda is only minutes away and that both offer visitors two unique experiences in one vacation”, Fernandez said
He said the new campaign will bring Barbuda up to equal prominence with Antigua and it comes across as a friendly competition as to which island is better
“At the end of the day, the point we really want to get across is that both islands are different and offer different aspects and experiences however the real aim is to let the visitor realize that with just one trip they can visit one island get two experiences,” he added
But the real stars of the campaign according to tourism officials are the “Antiguan and Barbudan nationals who appear in front of the camera, with leads being Antiguan Junior Weathered, and Barbudan Shakira James”
The organizers of the campaign said it playfully “pitches these Antiguans and Barbudans up against one another to showcase the best things about their respective island – highlighting the breadth and depth of the authentic travel experiences available across Antigua and Barbuda”