PIMU teams up with Soca Monarchs in road safety campaign
The Project Implemented Implementation Management Unit (PIMU) has teamed up with the 2022 Soca Monarchs to create a dynamic musical jungle: “No Matter How Far; Buckle Up” in support of a major road safety campaign launched recently.
The unit has collaborated with the reigning Soca Monarchs, Claudette “CP” Peters and Lyrics Man to produce a musical jingle for broadcast as part of the public education strategy to promote the seatbelt campaign.
The involvement of the monarchs is seen as a welcome component at a time when young drivers between the ages of 18-35 are most at risk in terms of traffic collisions and road fatalities.
The hope, the unit said, is that the jingle will remind members of the general public to wear their seat belts regardless of the distance or destination.
The implementation of the seatbelt campaign will feature various impactful activities and actions over the next four months.
As the implementing agency, the Ministry of Works will continue to endorse evidence-based initiatives that serve to strengthen the nation’s road infrastructure and save lives.
The unit said in a statement, an observational study conducted on roads in Antigua and Barbuda in 2021 revealed that only fifty-one percent (51%) of all drivers and forty-one percent (41%) of front seat passengers comply with the national seat belt legislation.
The campaign encourages drivers and passengers to buckle up on every trip and its objective is for the twin island state to achieve 100% seat belt use by 2030 in accordance with the United Nations Global Road Safety Target.
This story was first published by Antigua News on : antigua.news/2022/10/11/pimu-teams-up-with-soca-monarchs-in-road-safety-campaign. © 2022 Antigua News. Republication without permission is not allowed.
About the author
Shermain Bique-Charles is an accomplished journalist with over 24 years of dynamic experience in the industry. Renowned for her exceptional storytelling and investigative skills, she has garnered numerous awards that highlight her commitment to journalistic integrity and excellence. Her work not only informs but also inspires, making her a respected voice in the field.
Read our editorial standards and corrections policy. Spotted an error? Contact the newsroom.
More from Antigua and Barbuda
View section
More Than 12,000 Registered for CHOGM as Overseas Participation Nears 5,000
Organisers say the accreditation total includes local workers and participants preparing to support the Commonwealth gathering.
By Shermain Bique-Charles
VIDEO: Sherese ‘Washington’ Bramble Arrested During Live CHOGM Town Hall Broadcast
Sources say police were seeking Bramble in connection with a separate matter unrelated to the meeting.
By Editorial Staff
Emergency Response Teams to Stage Mass Casualty Drill at Scotts Hill Ahead of CHOGM
Emergency personnel will simulate a serious vehicle crash to test hospital readiness, while a separate evacuation exercise is planned for the CHOGM opening ceremony venue.
By Cory Wayland
Karim Edwards’ Trial Over Fatal Friars Hill Road Crash Postponed Until December
More than four years after the collision that claimed the life of medical student Kenneth Mathew and left Priyanjana Das with life-altering injuries, the accused driver is still awaiting trial.
By Cory Wayland
Comments
Be the first to comment.