By Aabigayle McIntosh

The Ministry of Creative Industries is adding yet another creative element to build momentum to Antigua’s Carnival billed as the Caribbean’s Greatest Summer Festival.

To this end, it has partnered with the Ministry of Education and the Antigua and Barbuda Festival’s Commission to launch the #CarnivalisCalling campaign.

This is essentially a Social Media takeover campaign for the 2023 Carnival season.

The #CarnivalIsCalling campaign is the clarion call for all Carnival aficionados, stakeholders, practitioners, participants and enthusiasts to fully immerse themselves in the activities leading up to and during Antigua’s Carnival.

The #CarnivalIsCalling asks individuals to answer the call for Mas, Music and Creativity Antigua Carnival 2023.

“Carnival lovers are encouraged to use the campaign hashtag across social media, highlighting their preparations for the summer festival, whether it ranges from – practicing stilt-walking, singing the latest soca song, attending the calypso tent, choosing their favorite costume, supporting their pageant contestant, attending the pre-carnival fetes, showcasing their dance moves, or their favorite costumes,” The ministry outlined.

The #CarnivalIsCalling campaign is to be supported by popular entertainers whom the Ministry has called upon to spread the Carnival excitement and spirit throughout their networks.

The entertainers include. Steve IBIS Freeland Jr. – @steveibis Mongoose – @Mangoosestudio Dennis Menace Roberts – @Meance_xl Island Prince – @islandprince268 Billy King Warrior – @kingwarrior Leanda-Ann Norville – @Leandanorville Lyricks Man – @lyricksman Claudette CP Peters – @ Cpthediva Mario Benjamin – @fetetracker.

They will be sharing with their audiences how they are answering the carnival call while incorporating Antigua Carnival messaging into their respective posts.