New global specialist training for travel advisors launched

An online specialist training program has been launched in Antigua and Barbuda just in time for what tourism officials anticipate will be another record-breaking year for arrivals to the island.

The new global online course is expected to provide benefits and rewards for both advisors and their clients and those who complete the course will see an increase in their bookings and be eligible to participate in various reward opportunities with the Antigua and Barbuda Tourism Authority (ABTA).

It offers what tourism officials say is a “comprehensive curriculum that covers a wide range of topics and unique selling points of the destination, ensuring that participating advisors gain a deep understanding of everything that Antigua and Barbuda has to offer visitors from the ultra-luxury to cost-friendly experiences for couples, families, solo travels and groups”

It was also designed to be flexible, allowing advisors to complete the program at their own pace while accommodating their busy schedules. 

Tourism Minister Charles Fernandez said, “The program represents Antigua and Barbuda’s commitment to supporting travel professionals around the world by providing them with the tools, knowledge, and resources needed to thrive in an increasingly competitive market.”  

It was designed specifically to cater to a global travel advisor audience in five different languages; English, Spanish, French, Italian, and German.  

Those who successfully complete the program will a specialist certification, highlighting their commitment to excellence and dedication to providing exceptional service, as well as access to resources such as a “Do It Yourself- DIY” marketing kit, promotional materials, and exclusive perks to further enhance their visibility and attract new clients.

Additionally, Antigua and Barbuda Specialists will gain access to a redefined and exciting Rewards and Incentive program.  

Chief Executive of the Antigua and Barbuda Tourism Authority Colin James said the country has seen incredible growth in the past few years as travel has rebounded from airlift, to restaurants to excursions and activities to shopping.

“There is truly something for everyone at every price point for our visitors and offer them an unforgettable travel experience. Our new Specialist and Rewards Programs help us showcase the many activities and special features that our destination has to offer. By becoming a Specialist, advisors can offer their clients their dream trip while being eligible for special rewards from the Antigua and Barbuda Tourism Authority. It’s a win for the advisors and their business,” he added

Tourism officials are optimistic that the twin-island destination will see record-breaking arrivals this year with its increased airlift along with countless new excursions, restaurants, events, and activities