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CIBC FirstCaribbean, a regional bank, has announced its rebranding as CIBC Caribbean in a bid to position itself as a modern, forward-thinking institution that adapts and evolves with the changing needs of its clients and the dynamic landscape of the financial industry.
This strategic move was unveiled during an evening ceremony held at the bank’s head office in Barbados, where Chief Executive Officer Mark St. Hill spoke of the bank’s commitment to growth, innovation, and service excellence through its rebranding initiative.
The rebranding reflects the bank’s heritage, symbolizing the values that have been the cornerstone of its success for the past 100 years while embracing a fresh, contemporary look that signifies its readiness to embrace the future.
The bank aims to instill renewed confidence in its clients regarding its ability to meet their financial needs while remaining rooted in the principles that have guided it since its inception.
The event was attended by Barbados Prime Minister and Minister of Finance Mia Amor Mottley, CIBC President and Chief Executive Officer, Victor Dodig, members of the diplomatic corps, and scores of excited bank staff.
Prime Minister Mottley commended CIBC’s President and Chief Executive Officer Victor Dodig for choosing Barbados as the location to recommit to the global brand of CIBC, despite the challenges the bank has faced in recent years.
She also praised the bank for being innovative, thinking outside the box, and tapping into the abundance of talent and genius among its employees.
The rebranding initiative wasn’t limited to Barbados, as similar events were held in Antigua, where the Head Office on Old Parham Road underwent rebranding on 31st January 2024.
Country Head Ladesa James-Williams emphasized that the decision to change brands signaled the bank’s commitment to staying and serving its clients, employees, and the wider market.
She expressed excitement about ushering in a new era of growth, innovation, and service excellence through adopting the CIBC brand and promised that clients, employees, and the community would benefit from the rebranding initiative with the deployment of new ABMs and other goodies.