Soca Sangria has announced a major new partnership with A.S. Bryden & Sons (Antigua) Ltd. joining as the Official Beverage Sponsor for the 2025 edition of the highly anticipated event.

The deal, signed this week at Bryden’s headquarters, secures the company’s place at the Ultimate Sweetness sponsorship tier. Patrons can expect to enjoy a wide range of Bryden’s signature brands, including Rémy Martin, Disaronno, Barefoot Wines, Carib Beer, Blue Waters, Stoli Vodka, and Bottega, all set to enhance the festival’s signature cocktails and premium bar offerings.

Event producer Chalita Rose, CEO of The Marketing Machine, said the partnership reinforces Soca Sangria’s mission to deliver top-tier experiences.

“We are thrilled to welcome AS Brydens as our Official Beverage Sponsor,” said Rose. “AS Brydens is known for quality and excellence, and that is exactly the kind of experience we want to deliver at Soca Sangria. With their touch, we know patrons will enjoy unforgettable moments and a celebration filled with flavor.”

On behalf of A.S. Bryden & Sons, Managing Director Frances-Ann Minors described the sponsorship as both a continuation of an established relationship and a chance to showcase Bryden’s portfolio in a vibrant setting.

“A.S. Brydens is delighted to partner with The Marketing Machine for Soca Sangria. Our relationship goes back many years, and this event is a wonderful opportunity to celebrate that history while showcasing our brands in a vibrant setting. We are looking forward to raising a toast with everyone at Soca Sangria 2025.”

Set for November 2 at the Coolidge Cricket Grounds, this year’s edition promises an elevated fusion of music, culture, and premium lifestyle experiences, headlined by Kes the Band and Antigua’s own Tian Winter, both performing with their full live bands.

Organizers say with Bryden’s brands on board, Soca Sangria will be “raising the bar” for patrons while ensuring the event maintains its reputation as one of the Caribbean’s most immersive entertainment experiences.

Attendees are reminded to enjoy responsibly.