Antigua and Barbuda has launched an ambitious regional push to build early excitement for Antigua Carnival 2026, taking its signature summer festival directly to Caribbean audiences through a dynamic promotional roadshow.

The initiative, led by the Antigua and Barbuda Tourism Authority (ABTA) in collaboration with the Antigua and Barbuda Festivals Commission (ABFC), is designed to stimulate regional travel demand ahead of the July 25 – August 4 celebrations, themed “Feel the Rhythm.”

Charmaine Spencer, ABTA’s Director of Tourism for the Caribbean and Latin America, said the campaign forms part of a calculated strategy to secure early airline seats and hotel reservations during the important summer shoulder season.

“Antigua Carnival is not just a cultural showcase — it is a powerful tourism and economic engine,” Spencer noted. “By meeting regional travellers where they celebrate, we are inspiring advance bookings and strengthening Antigua’s reputation as the Caribbean’s premier summer carnival destination.”

The promotional tour began in Trinidad and Tobago, where Antigua’s team engaged thousands of carnival enthusiasts during major fetes and premium events including Hyatt Lime and Caesar’s Army A.M. Beach.

Deputy Director of ABFC Cleofoster Harris, ABTA Marketing Communications Manager Maria Blackman, and Tourism Marketing Officer Alfonsina Olmos spearheaded immersive brand activations and the crowd-pleasing “Win a Trip to Antigua” campaign. Television and radio interviews further amplified Antigua Carnival’s presence in the market.

In Dominica, ABTA’s Digital Media Manager Sharifa George and Marketing Communications Officer Kayla Christian combined live media appearances with community-based activations. Strategic partnerships with KFC Dominica, airline partner Sunrise Airways, and engagement at the Bayfront Artisan Market helped generate buzz around both Carnival and Antigua and Barbuda’s broader summer experiences.

Branded giveaways, interactive promotions, and cultural showcases ensured strong audience engagement while highlighting convenient travel options via Liat Air and Sunrise Airways.

ABFC Chairperson Ambassador Elizabeth Makhoul underscored the importance of authentic engagement.

“We delivered more than marketing materials — we offered a preview of the Antigua Carnival experience,” Makhoul said. “These direct interactions ensure Antigua Carnival 2026 remains highly visible and competitively positioned across the regional carnival landscape.”

The regional roadshow will continue in additional Caribbean territories in the lead-up to Carnival, supported by summer promotions featuring special hotel rates, value-added packages, excursions, and early booking incentives.

Travellers interested in Antigua Carnival 2026 and the “Win a Trip to Antigua” promotion can visit www.visitantiguabarbuda.com for event details and special offers.

With momentum building and regional excitement growing, Antigua and Barbuda is positioning Carnival 2026 not just as a festival — but as the Caribbean’s ultimate summer celebration.