Cruise Port Targets Untapped Revenue as Just 30% of Passengers Take Excursions
Operations Manager Rawle Reynolds has revealed that only 28 to 32 percent of cruise passengers currently participate in organized shore excursions, representing massive untapped economic potential for local businesses.
To better understand visitor behaviour and spending patterns, the port is implementing new electronic tracking systems. These will include smartphone-based tagging methods to provide detailed statistics on passenger movements beyond traditional tour participants.
“Most of the vessels that come here, it’s been a very tedious process of trying to track their actual number of passengers actually disembark on land,” Reynolds explained, noting the new systems will provide “unique numbers [of those] who actually come into our shores broken down significantly.”
This story was first published by Antigua News on : antigua.news/2025/05/27/cruise-port-targets-untapped-revenue-as-just-30-of-passengers-take-excursions. © 2025 Antigua News. Republication without permission is not allowed.

About the author
The Editorial Staff refers to all reporters employed by Antigua.news. When an article is not an original creation of Antigua.news—such as when it is based on a press release, other media articles, letters to the editor, or court decisions—one of our staff members is responsible for overseeing its publication.
Read our editorial standards and corrections policy. Spotted an error? Contact the newsroom.
More from Tourism
View section
New York Plans Thanksgiving Service and Gala for Antigua and Barbuda’s 45th Independence Anniversary
Celebrations will include a Harlem church service, a Manhattan flag-raising ceremony and a “Road to Golden” gala featuring Session Starters DJs.
By Shermain Bique-Charles
Freeland Congratulates Fernandez on Election as CTO Chairman
Minister of State pledges support for Fernandez’s regional tourism leadership and welcomes his focus on women, youth and connectivity.
By Shermain Bique-Charles
Antigua has 365 beaches. Can it make AI’s shortlist?
As travellers ask chatbots to find their ideal holiday, Antigua and Barbuda faces a new challenge: being recommended before anyone thinks to search for it.
By Dario Item
Nikki Beach Antigua Makes Waves in Monaco as Freeland and Sales Team Meet 30 Potential Buyers
By Shermain Bique-Charles

Comments (4)
Rubie May 27, 2025, 3:17 PM
Unruly One May 27, 2025, 10:13 PM
Vincia May 27, 2025, 8:05 PM
Ben Simmons May 27, 2025, 9:05 PM