Liat Air: A New Era for Caribbean Aviation
LIAT (2020) Ltd. has officially unveiled its new brand identity, ‘Liat Air’. This transformation marks a pivotal moment in the airline’s journey, emphasizing its commitment to enhancing regional connectivity and operational excellence.
While the legal name remains LIAT (2020) Ltd., the newly branded ‘Liat Air’ will be the name you see in the skies as the airline aims to clarify its identity in both established and emerging markets. CEO Hafsah Abdulsalam highlighted the importance of this rebranding, stating, “The name ‘LIAT’ carries deep historical and emotional significance across the Caribbean.
However, as we grow and expand, we recognize the necessity of making our purpose unmistakably clear. The name ‘Liat Air’ honors our legacy while positioning us confidently on the global stage.”
The rebranding comes with a stylish new logo and visual identity designed to reflect the vibrancy and unity of the Caribbean.
This modernization is part of a broader strategy that includes expanding flight routes and enhancing the passenger experience, ensuring travelers receive top-notch services at every stage of their journey.
Travelers can expect the following changes with the rebranding to Liat Air, which includes a new logo and brand identity. However, the legal name remains LIAT (2020) Ltd., and the ownership, management structure, and commitment to safety and reliable service will stay unchanged.
As the rebranding rolls out, passengers may still see the ‘LIAT20’ logo in some areas, including on aircraft, with the complete transition expected to be finalized by September 2025.
This story was first published by Antigua News on July 23, 2025: antigua.news/2025/07/23/liat-air-a-new-era-for-caribbean-aviation. © 2025 Antigua News. Republication without permission is not allowed.
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