ACB Caribbean has been announced as the official financial services partner for the upcoming 2025 edition of Soca Sangria, bringing with it a full suite of merchant services and cashless payment solutions for patrons.

The bank’s sponsorship at the Pure Sweetness tier comes as it marks 70 years of banking excellence in Antigua and Barbuda, making the partnership a fitting launch to a year of anniversary celebrations.

Marita S. Laurent, Senior Manager of Marketing & Corporate Communications at ACB Caribbean, said the bank was thrilled to align itself with an event that reflects community spirit and cultural pride.

“This event marks one of the many ways we are kicking off a year of activities leading up to our 70th anniversary on October 20,” Laurent noted. “Soca Sangria embodies energy, creativity, and togetherness, and we are delighted to celebrate with the community we proudly serve.”

Event producer and CEO of The Marketing Machine, Chalita Rose, welcomed the partnership, praising ACB Caribbean for its continued investment in local entertainment and culture.

“Their support means a great deal, not just to Soca Sangria but to the wider entertainment industry,” Rose said. “It is always encouraging to see a proudly local institution championing events that bring people together.”

Soca Sangria will take place on November 2 at the Coolidge Cricket Grounds, featuring live performances from Kes the Band and Tian Winter, alongside a fusion of music, food, and culture.