Freeland Tells Monaco Audience Antigua’s Yachting Appeal Is Rooted in Its People and Heritage

Antigua and Barbuda is strengthening its place in the global yachting market while working to preserve the culture and natural beauty that make the destination special, Minister of State for Tourism Michael Freeland said during an interview in Monaco.

Freeland spoke with Shari Liu at the SuperYachts.com stand while attending the Monaco Yacht Show, held September 23–26. His visit formed part of efforts to build relationships with yacht owners, captains and charter professionals, attract marine investment and bring more charter business to Antigua and Barbuda.

Discussing the country’s tourism performance, Freeland pointed to stronger airlift, destination marketing and growing interest in experiences beyond its beaches. Yachting, cuisine, culture and wellness, he said, all give visitors reasons to explore more of the islands.

He placed particular emphasis on Antigua’s expanded sailing calendar. The addition of the Antigua Racing Cup alongside Antigua Sailing Week and the Antigua Classic Yacht Regatta gives different types of vessels, crews and enthusiasts more opportunities to visit. A longer, busier season can also benefit marinas, hotels, restaurants, transport operators and other local businesses.

For Freeland, that appeal rests on a history extending well beyond modern tourism promotion. English Harbour and Nelson’s Dockyard remain central to Antigua’s maritime identity and help distinguish the country in the international yachting market.

The minister also addressed investment across both islands. He said new developments should create opportunities for residents while respecting the environment, local communities and the qualities visitors come to experience.

Antigua and Barbuda offer complementary experiences, he explained. Antigua has an established mix of sailing, heritage, entertainment and accommodation, while Barbuda’s appeal lies in its seclusion, natural beauty and sense of community. As luxury development advances in Barbuda, Freeland said, those defining features should be protected.

Asked what returning superyacht guests could discover, he pointed to improved infrastructure, new accommodation, a broader events calendar and experiences on land as well as at sea. Adding Barbuda to an itinerary offers another way to experience the destination.

Freeland said Antigua and Barbuda’s presence at Monaco also allows the country to do something advertising alone cannot: introduce people directly to its music, food, hospitality and people. Those personal connections matter in an industry where relationships often shape travel and charter decisions.

Through all the growth, the quality he most wants the destination to retain is its authenticity. Luxury offerings can expand, he said, but the warmth of the people and the character of both islands must remain at the centre of the visitor experience.