PIMU teams up with Soca Monarchs in road safety campaign


Oct 12, 2022

The Project Implemented Implementation Management Unit (PIMU) has teamed up with the 2022 Soca Monarchs to create a dynamic musical jungle: “No Matter How Far; Buckle Up” in support of a major road safety campaign launched recently. 

The unit has collaborated with the reigning Soca Monarchs, Claudette “CP” Peters and Lyrics Man to produce a musical jingle for broadcast as part of the public education strategy to promote the seatbelt campaign.

The involvement of the monarchs is seen as a welcome component at a time when young drivers between the ages of 18-35 are most at risk in terms of traffic collisions and road fatalities.

The hope, the unit said, is that the jingle will remind members of the general public to wear their seat belts regardless of the distance or destination.

The implementation of the seatbelt campaign will feature various impactful activities and actions over the next four months.

As the implementing agency, the Ministry of Works will continue to endorse evidence-based initiatives that serve to strengthen the nation’s road infrastructure and save lives.

The unit said in a statement, an observational study conducted on roads in Antigua and Barbuda in 2021 revealed that only fifty-one percent (51%) of all drivers and forty-one percent (41%) of front seat passengers comply with the national seat belt legislation. 

The campaign encourages drivers and passengers to buckle up on every trip and its objective is for the twin island state to achieve 100% seat belt use by 2030 in accordance with the United Nations Global Road Safety Target.


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Antigua and Barbuda